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Gregory Patterson
New York
​
TV Personality, Hairstylist, Brand Ambassador,
Global Educator, Speaker, Live Selling Talent
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DIY UNIVERSITY x Sally Beauty
Project type
Brand Partnership Collaboration
Date
2022
Location
Denton, Texas
DIY UNIVERSITY x Sally Beauty is a recent project that aims to provide a unique educational experience for DIY hair enthusiasts. The project was created in collaboration with Sally Beauty and offers expert knowledge and techniques to empower individuals to create professional-grade hair styles at home. The concept, education, design, and style of the DIY University experience were developed to deliver a unique and never-done before educational content experience bridging the cap between the Pro and Consumer.
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